Stakeholder’s survey

in

111 stakeholders were interviewed, of which 80 within the aviation and non-aviation client categories, controlling authorities, suppliers, the banking and finance community, the regional business community and journalists. The results of the surveys concerning the evaluations of the range of the sample interviewed on the identity and the aspects related to the image of SEA are reported below.

The evaluation of the central identity characteristics of SEA

The perceived image of SEA, as based on the evaluation of its central elements, has deteriorated to a degree compared to 2011.

The positive aspects which were widely recognised by stakeholders, such as reliability, solidity and a commitment and pursuit of social responsible behaviour remained in positive territory, but having significantly reduced.

The same consideration is applicable for positive aspects (such as flexibility and innovation), which in 2011 were not recognised as significant features of SEA and which in the last survey reduced further or in fact received negative results.

The negative features, such as bureaucracy and a monopolistic approach, remained at the same values – previously very low.

Perceived characteristics of the company

Perceived characteristics of the company

Source: SWG, Survey of SEA Group stakeholders 2013

 

Evaluation of the distinguishing features of SEA

The factors which SEA believe represent the strong points of the company – or rather the intangible assets which the organisation believes to hold and which are considered distinctive aspects compared to other operators in the sector – were evaluated by stakeholders to establish their recognition of such aspects. An overall positive viewpoint emerged in both the first or the second surveys, which highlighted primarily the capacity to create, encourage and accelerate economic development in the areas surrounding the airports as points of excellence and, although in a more contained measure than the first recording, the “resilience” which the company shows amid difficult situations.

Other distinguishing elements, confirmed in both interview sessions, concerned the professional and relational skills of SEA personnel, the respect of the company in relations with stakeholders and its sector leadership. The competences which received lower ratings from stakeholders concerned availability for dialogue and meeting with the local community (further reducing in the second survey) and the clarity, transparency and timeliness of communication.

Evaluation of the distinctive features of SEA

 

Evaluation of the distinctive features of SEA

Source: SWG, Survey of SEA Group stakeholders 2013

 

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